How to create an E-Advertising Domain Model: the AEADS approach

E-advertising is an increasingly profitable industry that continues to grow rapidly year upon year. Correspondingly, the number of people accessing the internet each year continues to rise. However, users respond negatively towards web based advertising campaigns; a prior study suggests that businesses should consider personalized web based advertisements as key to maximising the effectiveness of advertisements on their target customers. To this end, we are developing a toolset to support both authors and customers of adaptive advertising. Whilst personalisation is desirable, the creation of such systems is nontrivial. Thus, in this paper, we introduce a domain model tool, which is the main tool for authoring adaptive advertisements. It can be used by business owners to organise, label and categorise advertisements. Moreover, this tool has been evaluated by companies in the United Kingdom and Saudi Arabia. Keywords-E-advertising, E-commerce, Personalisation, Adaptive Advertising, Domain Model, Authoring System.